Selected Work
Rich Products
Simplicity that connect
Roomio
Affordable and hassle-free coliving
Divo Ceramica
Coming soon
Impact Link
Investing for Change
MIT University Vietnam
Coming soon
Phan Bach
Leading the way in IQF innovation
Barson
It's time to raise the bar
hômnay beauty
Da đẹp bắt đầu từ hômnay
Nguyen Minh Steel
Forging the future of construction
News
Can We Have Your Attention?
In the digital age, attention is scarce, making it essential for brands to prioritize genuine storytelling and ethical engagement. This post explores strategies for building trust and loyalty, emphasizing that balancing innovation with respect for user autonomy is crucial in creating lasting connections.
Gen Z Decoded: Cracking the Code to the Future Consumer
Gen Z is rewriting the rulebook for brands, expecting more than just products—they want purpose, authenticity, and social awareness. To connect with this dynamic generation, brands need transparent stories, humor, and a commitment to real issues like inclusivity and mental health.
Measuring Rebranding ROI: Beyond Just Looks
A successful rebrand goes beyond a fresh look—it’s about proving measurable value. By examining factors like sales growth, brand perception, and employee engagement, brands can assess the true ROI of their efforts. Strategic metrics, both quantitative and qualitative, ensure that rebranding becomes a calculated investment in long-term success, not just a facelift.
From Stagnation to Innovation: How Branding Sparks New Ideas
Legacy companies can combat complacency and reignite innovation through strategic branding. By refocusing on their founding mission, deeply understanding their evolving customer base, and leveraging their unique strengths, these established brands can breathe new life into product development, attract top talent, and secure their place as market leaders.
Minimum Viable Brand, Maximum Impact
Launching a new brand requires a focused approach. A Minimum Viable Brand (MVB) provides the essential elements: a clear purpose, target audience, unique value proposition, brand personality, name, logo, voice, and messaging. This lean approach allows for a faster launch, conserves resources, and enables data-driven iteration, reducing risk and providing flexibility for future growth.
Beyond the Rainbow: How Brands Creatively Champion LGBTQ+ Inclusion
Going beyond rainbow washing, brands are demonstrating authentic allyship with the LGBTQ+ community through creative initiatives that celebrate diverse voices and foster inclusivity. From showcasing personal stories to challenging stereotypes, these impactful campaigns are making a difference and inspiring meaningful change.
Combating Designers’ Fear of Writing
Many designers struggle to articulate their ideas through writing, but strong communication skills are essential in today's creative landscape. This guide provides practical steps to help designers overcome their fear of writing, starting with organizing their thoughts and building a compelling narrative flow. By embracing these techniques, designers can confidently present their work and connect with their audience on a deeper level.
Brand Sabotage: Avoid These 5 Common Branding Mistakes
Think your brand is just a logo? Think again. Branding encompasses everything from your company's values to its voice and customer experience. Avoid common pitfalls like inconsistent messaging, neglecting global perspectives, or veering off-brand, and watch your business thrive. Learn from the mistakes of giants like Colgate and Tropicana, and ensure your brand resonates with your target audience, building loyalty and driving success.
The Human Touch: Building a Brand That People Love
Imagine your brand as a person. What kind of friend would they be? Would they be the life of the party, the quiet listener, or the adventurous explorer? Just like people, brands have personalities that attract and repel. Discover how to build a brand persona that resonates with your audience and sets your startup apart from the competition.
What makes an ideal brand identity?
An ideal brand identity is like a cocktail, one with perfect blend of ingredients.
Why Brand Consistency Is Key to Winning Customer Loyalty
Building trust with your audience is paramount in today's world, and brand consistency is the key to establishing a reliable and recognizable presence that resonates with consumers.