Selected Work

xolve branding partners with VCEA 2024 to drive "Continuous Action" towards a circular economy in Vietnam. Explore local solutions, urgent sustainability needs, and the power of collective action. Discover how VCEA engages communities through art and discussions to promote a greener future.

In the digital age, attention is scarce, making it essential for brands to prioritize genuine storytelling and ethical engagement. This post explores strategies for building trust and loyalty, emphasizing that balancing innovation with respect for user autonomy is crucial in creating lasting connections.

Gen Z is rewriting the rulebook for brands, expecting more than just products—they want purpose, authenticity, and social awareness. To connect with this dynamic generation, brands need transparent stories, humor, and a commitment to real issues like inclusivity and mental health.

A successful rebrand goes beyond a fresh look—it’s about proving measurable value. By examining factors like sales growth, brand perception, and employee engagement, brands can assess the true ROI of their efforts. Strategic metrics, both quantitative and qualitative, ensure that rebranding becomes a calculated investment in long-term success, not just a facelift.

Legacy companies can leverage their heritage and resources to embrace purpose-driven branding, attracting conscious consumers and top talent while driving both profit and positive change.

Legacy companies can combat complacency and reignite innovation through strategic branding. By refocusing on their founding mission, deeply understanding their evolving customer base, and leveraging their unique strengths, these established brands can breathe new life into product development, attract top talent, and secure their place as market leaders.

Launching a new brand requires a focused approach. A Minimum Viable Brand (MVB) provides the essential elements: a clear purpose, target audience, unique value proposition, brand personality, name, logo, voice, and messaging. This lean approach allows for a faster launch, conserves resources, and enables data-driven iteration, reducing risk and providing flexibility for future growth.

Our design for hômnay beauty, a skincare brand focused on simplicity and ease, has been featured on The Dieline! The publication highlighted how the brand's visual identity effectively communicates its core values and resonates with modern consumers. Learn more about our design approach and the inspiration behind hômnay's minimalist aesthetic.