Selected Work

Our work with Kiddyummy, a startup creating safe and healthy baby food, is featured in Sandu Publishing's "Bon Appetit"! This book showcases exciting food packaging designs, and we're proud to have our playful branding for Kiddyummy included. See how we created a visual identity that resonates with parents and highlights the brand's commitment to quality and happy mealtimes.

Going beyond rainbow washing, brands are demonstrating authentic allyship with the LGBTQ+ community through creative initiatives that celebrate diverse voices and foster inclusivity. From showcasing personal stories to challenging stereotypes, these impactful campaigns are making a difference and inspiring meaningful change.

Many designers struggle to articulate their ideas through writing, but strong communication skills are essential in today's creative landscape. This guide provides practical steps to help designers overcome their fear of writing, starting with organizing their thoughts and building a compelling narrative flow. By embracing these techniques, designers can confidently present their work and connect with their audience on a deeper level.

Think your brand is just a logo? Think again. Branding encompasses everything from your company's values to its voice and customer experience. Avoid common pitfalls like inconsistent messaging, neglecting global perspectives, or veering off-brand, and watch your business thrive. Learn from the mistakes of giants like Colgate and Tropicana, and ensure your brand resonates with your target audience, building loyalty and driving success.

Imagine your brand as a person. What kind of friend would they be? Would they be the life of the party, the quiet listener, or the adventurous explorer? Just like people, brands have personalities that attract and repel. Discover how to build a brand persona that resonates with your audience and sets your startup apart from the competition.

An ideal brand identity is more than just aesthetics; it's a strategic blend of vision, meaning, and authenticity. It's about communicating a clear purpose, resonating with your audience on an emotional level, and differentiating yourself in a crowded market. Consistency across all touchpoints, from your logo to your customer service, builds trust and recognition. Ultimately, a strong brand identity acts as a north star, guiding your business towards success and fostering lasting customer relationships.

Building trust with your audience is paramount in today's world, and brand consistency is the key to establishing a reliable and recognizable presence that resonates with consumers.