Explore the latest branding trends shaping the future in 2024. From purpose-driven brands and sustainability to AI and the rise of debranding, discover how to stay ahead of the…

xolve recently led a brand identity training session at Mien Dong Innovative Technology University Vietnam (MIT University Vietnam). This initiative focused on aligning…

xolve branding partners with VCEA 2024 to drive "Continuous Action" towards a circular economy in Vietnam. Explore local solutions, urgent sustainability needs, and the power of…

In the digital age, attention is scarce, making it essential for brands to prioritize genuine storytelling and ethical engagement. This post explores strategies for building trust…

Gen Z đang viết lại quy tắc cho các thương hiệu, mong đợi hơn cả sản phẩm — họ muốn mục đích, sự chân thật và ý thức xã hội. Để kết nối với thế hệ năng động này, các thương hiệu…

A successful rebrand goes beyond a fresh look—it’s about proving measurable value. By examining factors like sales growth, brand perception, and employee engagement, brands can…

Legacy companies can leverage their heritage and resources to embrace purpose-driven branding, attracting conscious consumers and top talent while driving both profit and positive…

Legacy companies can combat complacency and reignite innovation through strategic branding. By refocusing on their founding mission, deeply understanding their evolving customer…

Launching a new brand requires a focused approach. A Minimum Viable Brand (MVB) provides the essential elements: a clear purpose, target audience, unique value proposition, brand…