Legacy companies can leverage their heritage and resources to embrace purpose-driven branding, attracting conscious consumers and top talent while driving both profit and positive…

Legacy companies can combat complacency and reignite innovation through strategic branding. By refocusing on their founding mission, deeply understanding their evolving customer…

Launching a new brand requires a focused approach. A Minimum Viable Brand (MVB) provides the essential elements: a clear purpose, target audience, unique value proposition, brand…

Our design for hômnay beauty, a skincare brand focused on simplicity and ease, has been featured on The Dieline! The publication highlighted how the brand's visual identity…

Our work with Kiddyummy, a startup creating safe and healthy baby food, is featured in Sandu Publishing's "Bon Appetit"! This book showcases exciting food packaging designs, and…

Going beyond rainbow washing, brands are demonstrating authentic allyship with the LGBTQ+ community through creative initiatives that celebrate diverse voices and foster…