October 15, 2024
xolve Fuels Momentum at Vietnam Circular Economy in Action 2024
xolve branding partners with VCEA 2024 to drive "Continuous Action" towards a circular economy in Vietnam. Explore local solutions, urgent sustainability needs, and the power of…
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May 9, 2024
Can We Have Your Attention?
In the digital age, attention is scarce, making it essential for brands to prioritize genuine storytelling and ethical engagement. This post explores strategies for building trust…
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April 18, 2024
Gen Z Decoded: Cracking the Code to the Future Consumer
Gen Z is rewriting the rulebook for brands, expecting more than just products—they want purpose, authenticity, and social awareness. To connect with this dynamic generation,…
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April 8, 2024
Measuring Rebranding ROI: Beyond Just Looks
A successful rebrand goes beyond a fresh look—it’s about proving measurable value. By examining factors like sales growth, brand perception, and employee engagement, brands can…
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April 2, 2024
The Rise of Purpose-Driven Branding: How Legacy Companies Can Embrace It
Legacy companies can leverage their heritage and resources to embrace purpose-driven branding, attracting conscious consumers and top talent while driving both profit and positive…
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March 30, 2024
From Stagnation to Innovation: How Branding Sparks New Ideas
Legacy companies can combat complacency and reignite innovation through strategic branding. By refocusing on their founding mission, deeply understanding their evolving customer…
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February 27, 2024
Minimum Viable Brand, Maximum Impact
Launching a new brand requires a focused approach. A Minimum Viable Brand (MVB) provides the essential elements: a clear purpose, target audience, unique value proposition, brand…
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