Explore the latest branding trends shaping the future in 2024. From purpose-driven brands and sustainability to AI and the rise of debranding, discover how to stay ahead of the curve in a changing world.

xolve recently led a brand identity training session at Mien Dong Innovative Technology University Vietnam (MIT University Vietnam). This initiative focused on aligning stakeholders with the university's refreshed vision and values, as reflected in its new visual identity. The training provided hands-on experience and practical guidance on implementing the brand consistently across different platforms.

xolve branding partners with VCEA 2024 to drive "Continuous Action" towards a circular economy in Vietnam. Explore local solutions, urgent sustainability needs, and the power of collective action. Discover how VCEA engages communities through art and discussions to promote a greener future.

In the digital age, attention is scarce, making it essential for brands to prioritize genuine storytelling and ethical engagement. This post explores strategies for building trust and loyalty, emphasizing that balancing innovation with respect for user autonomy is crucial in creating lasting connections.

Gen Z đang viết lại quy tắc cho các thương hiệu, mong đợi hơn cả sản phẩm — họ muốn mục đích, sự chân thật và ý thức xã hội. Để kết nối với thế hệ năng động này, các thương hiệu cần những câu chuyện minh bạch, sự hài hước và cam kết với những vấn đề thực tế như tính bao gồm và sức khỏe tâm thần.

A successful rebrand goes beyond a fresh look—it’s about proving measurable value. By examining factors like sales growth, brand perception, and employee engagement, brands can assess the true ROI of their efforts. Strategic metrics, both quantitative and qualitative, ensure that rebranding becomes a calculated investment in long-term success, not just a facelift.

Legacy companies can leverage their heritage and resources to embrace purpose-driven branding, attracting conscious consumers and top talent while driving both profit and positive change.

Legacy companies can combat complacency and reignite innovation through strategic branding. By refocusing on their founding mission, deeply understanding their evolving customer base, and leveraging their unique strengths, these established brands can breathe new life into product development, attract top talent, and secure their place as market leaders.

Launching a new brand requires a focused approach. A Minimum Viable Brand (MVB) provides the essential elements: a clear purpose, target audience, unique value proposition, brand personality, name, logo, voice, and messaging. This lean approach allows for a faster launch, conserves resources, and enables data-driven iteration, reducing risk and providing flexibility for future growth.

Our design for hômnay beauty, a skincare brand focused on simplicity and ease, has been featured on The Dieline! The publication highlighted how the brand's visual identity effectively communicates its core values and resonates with modern consumers. Learn more about our design approach and the inspiration behind hômnay's minimalist aesthetic.

Our work with Kiddyummy, a startup creating safe and healthy baby food, is featured in Sandu Publishing's "Bon Appetit"! This book showcases exciting food packaging designs, and we're proud to have our playful branding for Kiddyummy included. See how we created a visual identity that resonates with parents and highlights the brand's commitment to quality and happy mealtimes.

Going beyond rainbow washing, brands are demonstrating authentic allyship with the LGBTQ+ community through creative initiatives that celebrate diverse voices and foster inclusivity. From showcasing personal stories to challenging stereotypes, these impactful campaigns are making a difference and inspiring meaningful change.

Many designers struggle to articulate their ideas through writing, but strong communication skills are essential in today's creative landscape. This guide provides practical steps to help designers overcome their fear of writing, starting with organizing their thoughts and building a compelling narrative flow. By embracing these techniques, designers can confidently present their work and connect with their audience on a deeper level.

Think your brand is just a logo? Think again. Branding encompasses everything from your company's values to its voice and customer experience. Avoid common pitfalls like inconsistent messaging, neglecting global perspectives, or veering off-brand, and watch your business thrive. Learn from the mistakes of giants like Colgate and Tropicana, and ensure your brand resonates with your target audience, building loyalty and driving success.

Imagine your brand as a person. What kind of friend would they be? Would they be the life of the party, the quiet listener, or the adventurous explorer? Just like people, brands have personalities that attract and repel. Discover how to build a brand persona that resonates with your audience and sets your startup apart from the competition.

An ideal brand identity is more than just aesthetics; it's a strategic blend of vision, meaning, and authenticity. It's about communicating a clear purpose, resonating with your audience on an emotional level, and differentiating yourself in a crowded market. Consistency across all touchpoints, from your logo to your customer service, builds trust and recognition. Ultimately, a strong brand identity acts as a north star, guiding your business towards success and fostering lasting customer relationships.

Building trust with your audience is paramount in today's world, and brand consistency is the key to establishing a reliable and recognizable presence that resonates with consumers.