Empowering a Vision: xolve’s Brand Identity Training at MIT University Vietnam

On November 27th, Mien Dong Innovative Technology University Vietnam (MIT University Vietnam) organized an internal training session, introducing its reimagined brand identity. This collaborative effort with xolve provided an in-depth look at the university’s updated values and vision for the future, aligning all MIT shareholders and paving the way for innovation.

Held at MIT University Vietnam’s campus in Dong Nai Province, the training session brought together students and staff to dive into the essence of the university’s new brand identity. The session aimed to equip participants with the knowledge and resources to implement the identity system effectively while understanding its significance in communicating the university’s ethos.

xolve emphasized the importance of brand consistency in today’s competitive educational landscape. Using the MIT University Vietnam Standard Logo Guide as a key resource, the session provided clear instructions on the proper usage of logos, typography, and color schemes, along with guidelines for adapting brand elements to digital and print mediums. Emphasizing the importance of consistency in promotional and academic materials, the guide also highlights the message, vision, and core values underpinning MIT University Vietnam’s new brand identity.

Through hands-on training exercises, participants learned how these principles translate into real-world applications, from designing student handbooks to creating campus signage. xolve also showcased application creative applications inspired by the brand identity, demonstrating its potential to resonate with diverse audiences.

The rebranding initiative stands as a testament to MIT University’s ongoing growth and expanding influence. This strategic move underscores the university’s commitment to adapting to the ever-evolving demands of the global education landscape.

Established in 2013, Mien Dong Innovative Technology University (MIT University Vietnam) is a prominent educational institution in Vietnam. With a mission to develop skilled, creative professionals through experiential learning, MIT University Vietnam fosters lifelong learning and entrepreneurial thinking, aspiring to be a leader in technology education across the region.

The collaboration between xolve and MIT University Vietnam marks a significant step in branding for the education sector. With the introduction of a cohesive brand identity, MIT University Vietnam is well-positioned to strengthen its presence in Vietnam and beyond. The training session empowered stakeholders, providing staff and students with the tools and knowledge to represent the university with confidence and consistency.

Stay tuned for xolve’s case study of MIT University Vietnam.