THE 5 'X' BRAND BUILDING PROCESS —
x.amine
01.
Study the business’s current performance, goals and market situations, in purpose of having a thorough understanding to create a corresponding branding strategy.
Research and strategize
Brand audit
Competitor audit
Business model
Brand strategy
x.plore
02.
Synthesize learnings into defining brand platform, positioning and strategic models, to later correctly align brand identity with the goals and objectives of the projects.
Brand platform
Mission statement
Vision statement
Brand message
Brand voice
Brand personality
Brand attributes
Naming
Slogan
x.press
03.
Work closely with the company’s key shareholders to transform the strategy into visual so that they strongly support the business core values.
Art direction
Logo
Brand guideline
x.tend
04.
Extend brand identity and brand voice across brand touchpoints.
Application
Stationery
Operational items
Marketing materials
Company profile
Packaging design
Website development
Interface design
Coding
Spatial design
Master plan
Facade design
Interior design
x.ecute
05.
Assist clients in production oversight, guidance on launching plan, and maintain brand communication consistently throughout all platforms.
Production
Printing
Photography
Motion graphic
Brand maintenance
OUR APPROACH —
One-stop solution for business
Brand strategy
Brand audit: define foundation from within.
Competitor audit: identify opportunistic gaps to emulate.
Business model: establish business concepts with principles.
Brand strategy: delineate strategic branding development.
Verbal identity
Never underestimate the power of words. A brand must know how to express itself verbally. Unite the way your brand communicates to show personalities and declare clear messages.
Visual identity
It is more than just a logo. The way a brand carries itself will set the tone for everything else. Emblazon your brand purposefully and leave a majestic and unforgettable impression.
Brand touchpoints
A sparking element needs a consistent system. We carry strategic design along with your values across brand applications to make them even stronger.
Post–branding
We create, to perpetuate. A conclusion to our project is a new beginning for your brand. xolve accompanies and stays connected further.