Think your brand is just a logo? Think again. Branding encompasses everything from your company's values to its voice and customer experience. Avoid common pitfalls like inconsistent messaging, neglecting global perspectives, or veering off-brand, and watch your business thrive. Learn from the mistakes of giants like Colgate and Tropicana, and ensure your brand resonates with your target audience, building loyalty and driving success.

Building trust with your audience is paramount in today's…