Client
DSC Securities
Sector
Finance
Discipline
Brand identity
Website development
Project team
Linh Phan
Thanh Binh
Milan Le
Tra Tran
Mash Pham
Doan Thuc
Minh Chau
Khanh Linh
Khoa Huynh
Challenge
Amidst the challenges posed by the COVID-19 pandemic in mid-2021, DSC partnered with xolve to navigate the rapidly growing securities market. DSC sought strategic support to foster robust connections between consumers and providers, aiming to build trust and instill confidence in customers – a core value encapsulated by their motto, “Together to Success.”
Solution
xolve reimagined DSC’s logo, incorporating two bars within the letterforms, symbolizing both bar charts and candlesticks – essential tools in financial analysis. This new logo captured a modern, global, and professional aesthetic, aligning with DSC’s core ethos. Green, the color of prosperity and financial growth, was chosen as the primary brand color, emphasizing DSC’s commitment to client success.
The upward-facing bars in the logo also visually represent growth, signifying DSC’s dedication to fostering partnerships that lead to shared prosperity. As a Vietnam-based securities firm, DSC planned to expand its branch networks nationwide, amplifying its reach and impact.
Result
Following the strategic launch of their revitalized brand identity, DSC achieved remarkable results. Its capital reserves increased to 1,000 billion VND, and in 2021, the company’s tax-exclusive revenue soared to approximately 25 billion VND, exceeding expectations by an impressive 211%.
This successful evolution exemplifies DSC’s unwavering commitment to growth, prosperity, and client-centricity. The surge in revenue and capital underscores the effectiveness of their brand revitalization, signaling a promising future for DSC’s expansion and influence in the financial services landscape.
