Client
hômnay beauty
Sector
Fashion & Beauty
Discipline
Strategy
Brand identity
Packaging
Website development
Project team
Thanh Binh
Xuan Cuong
Ai Quynh
Thao Le
Bach Vi
Linh Phan
Thanh Thao
Khoa Huynh
Challenges: Skincare decision-making
Choosing skincare becomes a confusion amidst the surplus of options. Urban dwellers, juggling diverse lifestyles, face the uphill task of navigating through complex routines, ingredients, and their compatibility with varying skin types. The demand for a streamlined approach echoes loudly in a cluttered market, highlighting the need for reliable, simple solutions that resonate with busy, modern lives.
Brand values: addressing user needs
At the core of hômnay beauty lie three foundational values catering to user needs. Ease became paramount, removing unnecessary complexities in skincare routines and promising a hassle-free experience. Quality stood unwavering, ensuring skincare benefits without irritation, and advocating for radiant, healthy skin. Fast & Active, a value resonating with modern lives, tailored products to match dynamic urban lifestyles, acknowledging and adapting to diverse users’ needs.
Visual approach: elevating authenticity and reliability
The brand’s visual elements meticulously amplified hômnay beauty’s essence. xolve’s touch added reliability and inspiration, seamlessly aligning with customer insights. The logo’s representation of time’s flow through 12 clock timestamps echoed a simple, start-from-today mindset, embodying the brand’s core philosophy derived from its name. The warm color scheme, marrying yellow and sky blue, embodied the brand’s essence, representing the sun’s vibrance and a stress-free skincare narrative.
Conclusion: hômnay beauty’s testament to simplicity and authenticity
hômnay beauty emerged as an antidote to the convoluted skincare sphere, embodying authenticity and simplicity. Rooted in the essence of “hômnay,” the brand guided users in transforming habits into radiant, healthy skin. More than just a skincare brand, hômnay stood as a testament to simplicity and authenticity, seamlessly integrating into daily routines and guiding users towards healthier, glowing skin.
