Client
Kiddyummy
Sector
F&B
Discipline
Brand identity
Packaging
Product
Project team
Khoa Huynh
Tri Nguyen
Lam Na Ny
Photographer
FBDP
Challenge
When Mandy began her journey into motherhood, she realized the importance of early childhood nutrition in shaping taste preferences and eating habits. However, the challenges of preparing fresh, allergen-free meals for infants and toddlers left many parents overwhelmed. Recognizing a need for convenient yet nutritious options, Mandy launched Kiddyummy, a startup dedicated to providing safe and healthy baby food.
Solution
xolve partnered with Kiddyummy to craft a brand identity and packaging design that would resonate with parents and communicate the brand’s commitment to quality and playfulness. A custom wordmark was designed, featuring a mischievous “K” and a jolly “Y” with details mimicking a little tongue. This playful touch perfectly captures the brand’s child-centric focus while maintaining a sense of professionalism. A set of accompanying icons further enhances the brand’s visual appeal and versatility.
Kiddyummy’s diverse product line, encompassing First Taste, First Meals, First Blends, and First Snacks, is presented in clear glass jars, ensuring food safety and preventing absorption. A soft, inviting color palette with monochromatic stripes differentiates each category and contributes to an overall cheerful aesthetic. The packaging design reflects the brand’s commitment to transparency and safety, with an open kitchen where visitors are welcome to observe the food preparation process.
Result
Kiddyummy successfully launched with a diverse range of products catering to different stages of infant development. The brand’s commitment to quality, safety, and transparency resonates with parents, who are invited to witness the preparation process in Kiddyummy’s open kitchen. With a well-crafted brand identity and packaging design, Kiddyummy has positioned itself as a trusted and innovative player in the baby food market, meeting the nutritional needs of little ones while bringing joy to mealtime.
